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Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback
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Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market
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NIKE: The story behind the brand. Whether or not you own a pair of Nike… | by BRAND MINDS | Medium
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The Power of Partnerships: Nike & Michael Jordan | Centuro Global
Ranking the best sneakers in NBA history - Sports Illustrated
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